Akshar Tours & Safaris

AKSHAR Tours & Safaris is a premium safari travel brand concept inspired by the wildlife, landscapes, and adventurous spirit of Africa. The brand focuses on creating memorable safari experiences across Tanzania and Kenya, connecting travellers with the beauty of African wildlife through guided game drives and wilderness exploration.

Project Type: Brand Identity & Logo Design
Industry: Travel & Tourism / Safari Expeditions
Brand Positioning: Premium, Adventurous & Heritage-Inspired
Target Audience: Safari travellers, wildlife enthusiasts, nature lovers, and adventure seekers.

The objective was to create a distinctive logo that communicates African wildlife, safari adventure, and travel heritage in a single visual identity.

Rather than using separate wildlife and travel symbols, the concept brings multiple elements of the African safari experience together within one circular emblem. The design needed to feel recognisable, timeless, and suitable for both digital and physical brand applications.

The logo is inspired by three key ideas: African wildlife, the African continent, and safari exploration.

The central illustration combines the map of Africa with the face of a lion, creating a unique symbol that connects the continent with its most iconic wildlife.

The circular badge takes inspiration from traditional expedition emblems and vintage safari branding, giving the identity a sense of adventure, heritage, and authenticity.

The Lion: The lion represents strength, courage, leadership, and the untamed spirit of the African wilderness. Its face forms the central focal point of the logo.

The Map of Africa: The African continent represents the brand's geographical identity and its connection to safari destinations, particularly Tanzania and Kenya.

Striped Pattern: The diagonal lines inside the African map represent the texture of a lion's mane while also drawing inspiration from the distinctive stripes of a zebra. This detail connects two iconic African animals within one symbol.

Circular Emblem: The circular structure creates a strong badge-style identity inspired by vintage safari expedition marks. It brings all the elements together into a balanced and recognisable composition.

Tyre-Inspired Details: The small mechanical, screw-like symbols on either side of the emblem subtly reference safari vehicle wheels and off-road journeys, representing exploration and adventure.

The logo uses bold, vintage-inspired typography arranged along the circular shape of the emblem.

The brand name, AKSHAR TOURS & SAFARIS, is placed along the upper curve to establish a strong brand presence. The destination line, TANZANIA & KENYA, sits along the lower curve, highlighting the brand's safari focus.

The curved lettering creates visual balance and reinforces the traditional expedition badge aesthetic.

The colour palette is inspired by the natural environment of African safari landscapes.

• Deep Forest Green: Represents nature, wilderness, and the African landscape.
• Warm Khaki Beige: Reflects safari landscapes, dry grasslands, and traditional expedition materials.
• Soft Cream: Creates contrast, clarity, and a timeless appearance.
• Dark Charcoal: Adds definition and detail to the central illustration.

Together, these earthy tones create a premium, natural, and heritage-inspired visual language.

The overall design direction combines vintage safari aesthetics with a distinctive wildlife-inspired emblem. Every element has a purpose, from the lion and African map to the zebra-inspired pattern and tyre details.

The result is a logo that represents the connection between wildlife, geography, and adventure while giving AKSHAR Tours & Safaris a memorable visual identity.

The logo is designed to work across multiple brand touchpoints, including:

• Safari 4×4 vehicle branding and decals
• Staff uniforms and safari hats
• Business cards and stationery
• Travel brochures and safari itineraries
• Website and social media branding
• Luggage tags and travel accessories
• Merchandise and promotional materials

The final logo brings the spirit of African safari exploration into a single circular emblem. By combining the lion's face, the map of Africa, wildlife-inspired patterns, and vintage expedition styling, the identity creates a strong connection with the brand's purpose.

AKSHAR Tours & Safaris — A visual identity inspired by the wild, designed for the journey.